Tell A Friend Program (2018)

COLDWELL BANKER VANGUARD REALTY

 TELL A FRIEND PROGRAM (2018)

Tell A Friend (TAF) is designed to encourage Sales Associates (SAs) and Support Staff in assisting CBVR with finding the best talent for the company who might take advantage of available programs and mesh with the company culture. By identifying the best talent and bringing them into the company, we will continue to build a sales force that is not only highly productive but works well together.

CBVR’s company culture is one of full‐time professional and highly productive agents heavily engaged in growing their businesses and developing a wonderful standard of living for themselves and their families. CBVR SAs are real estate salespeople, and not recruiters, so this program is designed to encourage superior salespeople to tell the CBVR story and draw other great salespeople to CBVR.

Each Resource Center’s (RC) Leaders may make TAF part of their talent acquisition strategy, and should develop goals for the number of leads, appointments and hires from TAF.

To qualify, the CBVR SA must provide the RC Leader directly the name of the agent prospect. The RC Leader must certify that the newly affiliated SA was recruited as a direct result of the CBVR SA’s referral. The COO is the approving authority for all TAF affiliations.

Sales Associate Incentive Program. Once a quarter, the company will provide transportation from and to the RCs for a lunch with the CEO and/or COO and the participating SA’s Directors of Market Development (DMDs), to the SAs who have provided a TAF lead that leads to an affiliation. Prior to the lunch, the SAs will have the opportunity to use a $ credit (listed below) to make a purchase in one of the following stores in Town Center: Tiffany & Co, Apple, Louis Vuitton or Brooks Brothers. The credits that can be earned for each affiliation in a calendar year are as follows:

Note: Each affiliation after the 4th in a calendar year pays $1000.

The SA credits earned have to be used during these quarterly shopping spree luncheons.

Staff Incentive Program.   All CBVR staff members, excluding managers, are eligible to receive incentives for TAF leads affiliated by the RC Leaders. These incentives are as follows:

New to the Industry (NHC) >

• $50 Amazon gift card
• Additional $250 Amazon gift card when same SA achieves $3M in production

Experienced SA with past production >

• $250 Amazon gift card
• Additional $250 Amazon gift card when same SA achieves $3M in production

These incentives will be delivered to the staff who qualify once a quarter in the subsequent quarter from when the new SA is affiliated.